Some employers prefer applicants with a college degree, particularly for sales positions that require meeting with clients. Courses in marketing, leadership, communication, business, and advertising are helpful. For those who sell over the telephone or who have a proven record of successfully selling other products, a high school degree may be sufficient. After gaining entry into the occupation, successful sales experience becomes more important than education when looking for a position. In general, smaller companies are more willing to hire unproven individuals.
Personality traits are equally important as academic background. Because they represent their employers to the executives of client organizations, advertising sales agents must have excellent interpersonal and written communication skills. Employers look for applicants who possess a pleasant personality, honesty, and a neat professional appearance. Self-motivation, organization, persistence, independence, and the ability to multitask are required because advertising sales agents set their own schedules and perform their duties without much supervision.
Training takes place mainly on the job. In most cases, an experienced sales manager instructs a newly hired advertising sales agent who lacks sales experience. In this one-on-one environment, the supervisor typically coaches the new hire and observes as she makes sales calls and contacts clients. The supervisor then advises the new hire on ways to improve. To conduct more specialized training—for example, in selling to a particular market segment, such as real estate professionals or automotive dealers—the employer may bring in a consultant.
Advancement in the occupation means taking on bigger, more important clients. Agents with proven leadership ability and a strong sales record may advance to supervisory and managerial positions such as sales supervisor, sales manager, or vice president of sales. Frequent contact with managers of other departments and people in other firms provides sales agents with leads about job openings, enhancing advancement opportunities. In small firms, where the number of supervisory and management positions is limited, advancement may come slowly. Promotion may occur more quickly in large firms.
| Job Zone |
| 3 |
| Medium Preparation Needed |
| • | Required Level of Education | ||||||||||||
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| • | Related Work Experience | ||||||||||||
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| • | On-Site Or In-Plant Training | ||||||||||||
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| • | On-the-Job Training | ||||||||||||
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Programs
| [ save ] | 1. | Advertising | |
| Matching Occupations: 3 | |||
| A program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills. (Moved from 09.0201) | |||
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